Category Archives: apple

Can’t stop laughing at this – unofficial of course – Microsoft Zune commercial. Yet sounds like somebody got fired for this. :(

IMHO it was a good chance to beat Apple’s iPod… :P Too bad it’s unreleased! :)

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Eclipse now supports iPhone development by an Aptana plugin, LeNettoyeur reports. I’ve been dealing with aptana months ago, in this post.

You might want to have a look, it’s got some quite interesting features IMHO.

Looking forward for the iPhone to ship in Italy as well :P .

This time is for real. This is not a fake as the tons (altough some were really sleek!) which invaded the blogosphere some weeks ago. This is how the real iPhone looks like!

Steve Jobs unveiled the new iPhone, starting actually a new era and making Apple a player in the mobile market chessboard.

To commemorate the move, Jobs announced that the company was dropping “Computer” from its corporate moniker. “From this day forward we’re going to be known as Apple Inc.“, Jobs said in front of a roaring crowd.

Weighing in at 135 grams with a 3.5-inch touch screen, the iPhone looks like an iPod without its well-known scroll wheel. It has no conventional buttons, instead using a finger for navigation. It will be available - in the US :(in June through an exclusive, multi-year partnership AT&T’s Cingular Wireless (read here if you eventually want to switch) and cost between $499-4GB and $599-8GB each.

Ok price is high, but not that much if you compare declared features with those of state-of-the-art phones out now in the shops.

It seems this is going to tear down the barrier between mobile phone and personal computing, providing real wireless access, together with a really innovative interface. I’m really curious about that.

Apple shares already gained a 7% since the launch, and wireless device makers lost millions (-6% both for Blackberry and Palm, TechCrunch reports), this meaning analysts were not wrong at all when the buzz went public, back in September, 2006.

I’m afraid I’ll postpone my mobile phone switching ;) . This is going to be big!

aptanaIt’s been out there for some months already, but I just discovered it through Yahoo! User Interface Blog: Aptana is a robust, JavaScript-focused IDE for building dynamic – AJAX - web applications.

It is available as a standalone app for Windows, Linux and Mac; and of course as an Eclipse plug-in too (which is in my opinion the solution most of people will choose).

A screencast – embedded in the Yahoo! blog post linked above – is showing Aptana’s most significant features, and its YUI support. Very nice.

Apple on the edge as usual announces new gear and the new iTunes 7, now playing TV and Movies, TechCrunch reports.

A new Nano is on the way too, Scoble writes.

Mobile devices (no surprise at all, though) are attracting lots of big firms’ investments: among other things indeed just a couple of days ago analysts’ blogs were buzzing around the future Apple iPhone launch.

Now Google announces to be going to hire more engineers in Japan to develop next generation of mobile technologies in one of the most advanced and active country for the industry segment, Yahoo! News reports. Google is offering more services to the Japanese market too, as mobile search and advertising.

Apple logoThe handset industry is going to be revolutioned by Apple which is launching the new iPhone, analysts predict. I just got through some interesting news about it on Techmeme.

Analysts are getting confident about the product, and are suggesting massive investments in Apple Computers shares before the iPhone is ready to go to market.

An accurate analysis of when and how Apple is likely to launch the product, and its implications on the cell phone segment – by Shaw Wu – can be found here @ MacObserver.

I’m not an analyst, though after the huge consensus the iPod got worldwide (despite of initial skepticism), it does not seem so difficult to predict the iPhone launch to be a success.

I find Apple’s stepping horizontally in another industry segment exploiting iPod’s past success an absolutely smart move: if I had money to invest, now I would do it :P .

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iPod

Looks like Apple is teaming with main car producers to bundle iPods directly into veichles.

It is an extremely interesting move, considering the sales volume of companies signing the deal (General Motors Corp., Ford Motor Co. and Mazda Motor Corp., but similar deals have been signed since last fall with about a dozen more car companies, including Acura, Audi, Ferrari, Honda, Nissan, and Volkswagen).

Full details here.